Today, we are excited to announce the general availability of Amazon Bedrock Flows (previously known as Prompt Flows). With Bedrock Flows, you can quickly build and execute complex generative AI workflows without writing code. Key benefits include:
Bedrock Flows makes it easier for developers and businesses to harness the power of generative AI, enabling you to create more sophisticated and efficient AI-driven solutions for your customers.
Thomson Reuters transforms the way professionals work by delivering innovative tech and GenAI powered by trusted expertise and industry-leading insights.
“The mandate of the Thomson Reuters Enterprise AI Platform is to enable our subject-matter experts, engineers, and AI researchers to co-create Gen-AI capabilities that bring cutting-edge, trusted technology in the hands of our customers and shape the way professionals work. Amazon Bedrock Flows will enable us to create complex, flexible, multi-prompt workflows which we can easily evaluate, compare and version. We can also quickly integrate flows with our applications using the SDK APIs for serverless flow execution — without wasting time in deployment and infrastructure management. We are excited about the potential productivity gain and acceleration for generative-AI application development with Bedrock Flows.”
– Laura Skylaki, VP of Artificial Intelligence, Business Intelligence and Data Platforms at Thomson Reuters.
Dentsu Creative is a global creative agency network designed to create meaningful connection between brands and consumers.
“We have successfully leveraged Amazon Bedrock Flows to transform customer experiences. Using Bedrock Flows, we accelerated the process of reshaping books into an easy-to-read format for readers with learning disabilities. Bedrock Flows also enabled us to easily connect customer service solutions with foundation models like Claude Haiku to address common inquiries, saving hours and allowing customer support teams to focus on more complex requests. By empowering non-technical users to understand how AI and business logic are applied with the intuitive visual interface, Bedrock Flows has driven transparency and visibility for generative AI solutions in our organization. Whether reaching new audiences or scaling customer requests, Dentsu continues to innovate with cutting-edge generative AI technology powered by Amazon Bedrock Flows.”
– Thiago Winkler, Executive Director of Operations for Dentsu Creative Brazil
Organizations leveraging generative AI need robust safety controls and clear visibility into their AI workflows. Today, we’re announcing two new capabilities in Amazon Bedrock Flows that help customers build more secure and traceable AI applications:
Consider ACME Corp, a fictional ecommerce company building a customer service chatbot using Amazon Bedrock Flows. They face several challenges in their implementation:
Let’s explore how the new capabilities in Amazon Bedrock Flows address these challenges and enable Acme Corp to build a more secure, efficient, and transparent customer service solution.
Before implementing the new capabilities, make sure that you have the following:
CustomerServiceGuardrail-001) with:
After these components are in place, you can proceed with implementing the new capabilities in your customer service workflow.
For Acme Corp’s customer service chatbot, implementing guardrails helps ensure safe, compliant, and consistent customer interactions.
Here’s how to enable guardrails in both Prompt node and Knowledge base node:
customer service flow where you want to add guardrails. Create a new flow if required.


CustomerServiceGuardrail-001 is configured to:

Respond to customer queries.
Hi, my name is John Smith, email – [email protected]. How do I get started with setting up an ACME Corp account?

The new Flows Tracing capability now provides detailed visibility into the execution of the flows, enhancing debugging capability with Trace view and inline validations. This comprehensive monitoring solution helps developers monitor, debug, and optimize their AI workflows more effectively.
Key benefits of enhanced traceability include:
For Acme Corp’s customer service team, the new Flows Tracing capability provides crucial insights into their chatbot’s performance and behaviours. This helps them:
To use the Trace view:




The Flows visual builder and SDK now include intuitive node validation capabilities:
Visual Builder:



These validation capabilities help developers quickly identify and resolve potential issues in their flows by giving real-time validation feedback during both visual and programmatic development.
The integration of Bedrock Guardrails and enhanced traceability in Bedrock Flows represent a significant advancement in generative AI development. These capabilities enable developers to create more secure, transparent, and efficient AI-powered solutions, addressing critical challenges in the rapidly evolving field of AI application development.
Bedrock Flows with the new capabilities are now generally available in all regions that Amazon Bedrock is available except for GovCloud. Starting February 1st 2025, you will also be charged for Bedrock Flows usage based on the number of node transitions required to operate your workflows at $0.035 per 1000 node transitions. We invite you to explore these new capabilities and experience firsthand how they can improve your generative AI development process. To get started, open the Amazon Bedrock console and begin building flows with enhanced safety and visibility with Flows today. To learn more, see the AWS user guide for Guardrails integration and Traceability. For pricing information, visit the Amazon Bedrock pricing page.
We’re excited to see the innovative applications you’ll build with these new capabilities. As always, we welcome your feedback through AWS re:Post for Amazon Bedrock or your usual AWS contacts. Join the generative AI builder community at community.aws to share your experiences and learn from others.
Amit Lulla is a Principal Solutions Architect at AWS, where he architects enterprise-scale generative AI and machine learning solutions for software companies. With over 15 years in software development and architecture, he’s passionate about turning complex AI challenges into bespoke solutions that deliver real business value. When he’s not architecting cutting-edge systems or mentoring fellow architects, you’ll find Amit on the squash court, practicing yoga, or planning his next travel adventure. He also maintains a daily meditation practice, which he credits for keeping him centered in the fast-paced world of AI innovation.
Huong Nguyen is a Principal Product Manager at AWS. She is leading the Amazon Bedrock Flows, with 18 years of experience building customer-centric and data-driven products. She is passionate about democratizing responsible machine learning and generative AI to enable customer experience and business innovation. Outside of work, she enjoys spending time with family and friends, listening to audiobooks, traveling, and gardening.
Manuel Rioux est fièrement propulsé par WordPress